just gets better and better!
THE BLONDE AND THE BRUNETTE
BY: ROBIN ROTH
Blonde and The Brunette have observed over the past 5 years, that the
CinemaCon Trade Show has gotten bigger and better with each
provides the world’s largest
Trade Show aimed specifically at the motion
picture theatre owner. It provides theaters around the country and
internationally a spirited, and exciting, up to the minute, endless
choices for market advancements.
show gives cinema owners from all around the globe, the opportunities
to experience the most cutting-edge, modern, important, progressive,
and up-to-the-minute, advancements in the realm of the theatre.
would include equipment such as modern screens and sound systems,
comfortable luxurious seating, luscious new concession products, and
all of the new products obtainable, it will, no doubt, assist theater
owners, the real possibility, that their theaters will be the new,
“IT CINEMA” in town. Not to mention a great place for a
Trade Show Space of more than 500 booths and 12 premium demonstration
suite locations, this brings a candy-store of possibilities for the
trade show attendees.
let us begin explaining in more detail.
BLONDE: “WOWZA!” What an
experience this was. This convention was so grand and spectacular
that my feet hurt after only 15 minutes in.
BRUNETTE: Umm, had you been wearing
comfortable flats, instead of your 6 inch heeled Manolo Blahniks, you
would have been able to walk the whole convention floor, only
stopping for lunch. I myself was totally comfy in my Nike sneakers….
BLONDE: OH GIRL, do get real! Seriously, get
real! Did you not see the classy, elegant, sophisticated, theater
owners strutting around CinemaCon? I could have met my movie soul
mate at this convention. I walked just fine, thank you, and looked
very tall, to boot.
BRUNETTE: Blondie, to coin a movie phrase,
“Whatever completes you!”
BLONDE: To coin a movie phrase back atcha,
Brunette, looking the way I did, I could have had a, “Mr. Gray
will see you now,” opportunity!
BRUNETTE: In your movie dreams!
BLONDE: Then with that attitude, I will not
reveal to you who I met and currently dating from CinemaCon then.
BRUNETTE: Please, please don’t tell me.
Can we move on?
BLONDE: What I have noticed, especially
recently, movie fans have become so much more selective, not only
about the films they pay to see, but the theaters they go to see them
in. I personally would rather be more comfortable and see a film in a
theater with the updated, reclining seats, even if I costs a little
more. Some theaters even provide you with a pillow and blanket. It’s
not hard to become more discriminating, savoir-faire, and
exceptionally well informed, after attending CinemaCon.
BRUNETTE: The way I personally feel about
this topic, when it comes to choosing a theatre to see a particular
film, I would rather drive the extra distance to make certain I am
getting the ultimate, state-of-the-art presentation and most
theatrical experience possible. I expect most people feel the same
BLONDE: I found all the new screens,
including the 4-D advancements thrilling. The new regular screens out
today truly make one feel as if they are inside of the movie and not
just observing. It pulls you in, captivates the observer, and adds so
much more excitement to the movie going experience.
movie lovers are more educated and therefore more demanding and that
is what motivated companies to invent newer and more optimum picture
screens and sound quality choices.
BRUNETTE: I agree, sitting in the 4-D,
interactive, EFX demo theater, was not only a new experience but
loads of fun. Wind was blown on me, I was splashed with water, and
the chair was moving all about and matching up with the film. I would
like to extend Kudos to Dan Jamele from Media Motion for keeping up
with the times. OOPS, I don’t want to forget telling you about
the bubbles around my head in this theater.
BLONDE: Are you calling me a bubblehead?
Damn…I wish I had experienced that theater too. But, they
wouldn’t let me in with my high shoes. Safety first, at
BRUNETTE: “If the shoe fits…
NOT! LOL!” I would like to see more creative 3-D glasses. They
are still the ‘same-ole-same-ole-ones.’ I would like the
opportunity of purchasing cute, rhinestone, or designer glasses.’
BLONDE: Did I hear designer? Did I hear
Rhinestone? What has become of you Brunette? I think you have been
spending way too much time with me. You might even be wearing heels
next year, I dare say…
BRUNETTE: Yea, AHA. Ain’t, going to
BLONDE: Well I did wear the heels, and I am
currently dating someone very CinemaCon special!!!! Eat your heart
out Brunette. Speaking of eating… I can’t hold back
another second before telling you how delighted I am about all the
new concession snacks soon to be in theaters.
example: The, ‘Tootsie Pop Drops,’ from Adam Warden with
the Tootsie Roll Company, The Tuxedos Chocolate Covered Almonds from
Libby Mauro from Promotion in Motion Inc.; and Mike Kelly showed us
the yummy Dove whole cranberries and blueberries candy by the Mars
Candy Company. However, my favorite goodie from of the entire trade
show was the popcorn varieties by Popcornopolis, from Mike Arnold. Oh
dear lord, the Zebra Popcorn is to die for. It was worth every single
BESTEST POPCORN EVER!
BRUNETTE: It must have been, because you
slugged me when I tried to take one lousy little kernel!!! You are an
unmediated, horrible, popcorn hog!
a second! What about the healthier snacks Blondie? Like The 100%
natural fruit and nut blueberry Almonds and Cashew Crunch from Mrs.
Mays Naturals, and Kickers, the all natural powdered fruit blends
from Waldman Naturals. Dave Waldman showed us the multi flavors to
choose from. Let me not forget about our friend Brian Taylor, at
Kernel Season’s. They are taking over the seasonings market in
so many theaters…
personal 2 favorites were, the packaged Edamame from Edamovie and
Daved Wilkins. I adore Edamame and even more in a movie theatre.
BLONDE: Don’t worry movie fans; all the
traditional movie candies are still staples in all the theaters. I
say, forget about healthy… Brunette. Go for the sugar!
there will also, be more burger, pizza, nacho, hotdog, ice cream, and
other food choices coming to a theater near you. Some theaters will
also, have wine and beer selections. I am so for that!
BRUNETTE: No, I will not forget about the
healthy. There are many new choices coming to theaters, including
Humus, Dole Fruit packages, many more new healthy alternatives…
only are moviegoers more selective, but today’s cinema owners,
too, demand, insist and discriminate, when it comes to everything
from screens, sound, seats, foods, construction of new theatres, and
the remodeling and maintenance of existing theatres.
closing, the theatre marketplace is competitive and the stakes are
high. That is why anybody, who is anybody, in the film industry, in
front or behind the camera, the studios themselves, vendors, or the
theater owners, treasures the opportunity of attending CinemaCon.
Including The Blonde and The Brunette!
This year like all the
others, was completely awesomazing…